top of page

Streamlining Journeys: Simplifying AI Product Development in Life Sciences



AI is transforming life sciences, but with that transformation comes complexity. From managing multiple interdependent projects to navigating an ever-changing regulatory landscape, the journey can feel overwhelming. However, with the right approach, you can simplify these challenges and chart a clear course to success. 

At the Why Summit, we’ll discuss the Journeys component of our framework, focusing on how aligning journey-based objectives and simplifying processes can help streamline Complex product development.  

By aligning journeys of product or solutions, stakeholders (real people with aspirations, emotions, and real lives), and the development process can bring clarity, structure, and willingness to help to even the most complex product development. 


Aligning Objectives for a Smoother Journey 

In complex life sciences projects, it’s easy for teams to get bogged down by competing priorities, conflicting goals, or sometime by life. That’s why it’s essential to align objectives from the outset. By creating clear goals that everyone understands and buys into, you ensure that your entire team is moving in the same direction. 

We’ll discuss how Atlas and Pfizer have tackled this challenge by implementing journey-focused engagement models. These models allow us to map out the steps needed to achieve our objectives, identify potential roadblocks, and ensure all stakeholders are on board. For example, when working on product for digital health monitoring, we streamlined the decision-making process by clearly defining the roles of each team and setting unified goals across regulatory, marketing, and development functions. 


Journey-Based Models for Decision-Making 

The complexity of AI programs often comes from decision-making and resourcing (wants, desires, willingness, availability (personal and professional) etc. etc.) bottlenecks. Without a clear and aligned pathway, projects can stall, leading to delays and frustration. A journey-focused model simplifies decision-making by creating customized stages where key decisions are made, aligning cross-functional teams at every checkpoint. 

During our session at the Why Summit, we’ll share practical examples of how this model works in real life. Whether you’re managing AI-driven clinical trials or developing patient engagement platforms, streamlining your journey can save time, reduce friction, and improve outcomes. We’ll walk you through: 

  • Mapping your team’s product/solution journey to align with your strategic goals. 

  • Strategies for engaging stakeholders through their own journeys and critical decision or engagement points. 

  • Practical tools to simplify and streamline complex processes through recognizing the fact that each persona has their own journey (personal and professional) to navigate. 


Key Takeaways: 

  • Aligning objectives is key to simplifying AI product development. 

  • Empathetic journey-based decision and activity models can enhance efficiency, engagement and commitment to succeed. 

  • Learn how to apply these models to your own complex programs or product development. 


Don’t miss the opportunity to learn how to lead with empathy and unlock your team’s full potential. Join Atlas’ VP, Strategic Solutions, Rishi Dixit, and Pfizer’s Josh Gaffey, VP Consumer Digital Platforms and Enterprise Architecture will be speaking at the Pharma and Biotech, PPM Conference in Boston, on October 18th. They will give attendees the insider insights that will help you succeed in managing complex programs. For more information about the conference.  

 

Comments


bottom of page